Balustradestore launches Balustradedesign in the UK
Press Release – 25 September 2025
Räckesbutiken Sweden AB (operating in the EU as Balustradestore) is a Swedish e-commerce company specialising in railing solutions for homes and gardens. The company continues its European expansion and has now launched a new brand, Balustradedesign, in the United Kingdom through its local e-commerce platform: www.balustradedesign.co.uk.
“The UK is a natural next step in our growth journey. After success in 13 European markets, we’ve developed a model for local e-commerce with customer service in each language – and we’re now bringing that approach to the UK,” says Björn Johansson, CEO of Räckesbutiken Sweden AB.
Balustradedesign offers UK customers the same customer journey already established across Europe: a digital design tool to create their own railing, tailor-made production in Sweden, and delivery straight to their door.
“We know that many homeowners and professionals feel frustrated with railings that are either too generic, too complicated to install, or too expensive. Our goal is to make the process simple, inspiring and reliable – from design to delivery,” Johansson continues.
“For us, every railing is unique. We want to give UK customers the same opportunity to create solutions that match their homes and lifestyles – built on Swedish quality and design,” he adds.
About the company
Balustradestore is the EU brand of Räckesbutiken Sweden AB, founded in Sweden in 2011. Today, the company is one of Europe’s leading online retailers for bespoke railing systems. With operations in 14 European countries, Räckesbutiken delivers thousands of tailored solutions each year for gardens, patios, balconies and staircases. The expansion into the UK marks a significant milestone in its ambition to become Europe’s leading supplier of railing solutions for both private and professional customers.
For further information, please contact:
Björn Johansson, CEO, Räckesbutiken Sweden AB
bjorn.johansson@rackesbutiken.se
+46 706 68 71 15